Glossary · Ad budget ops
Digital ad pacing
Digital ad pacing (or "digital ads pacing") is ad budget pacing applied specifically to digital channels — Google Ads, Meta, LinkedIn, and similar — where daily spend can genuinely be adjusted in response to a projection, unlike a locked-in offline media buy. The "digital" qualifier mostly exists to distinguish it from traditional media pacing, not to describe a different method.
Because digital channels can be adjusted daily, digital ad pacing is where cadence-aware and holiday-aware adjustments actually pay off — there's a real daily floor to change, not just a plan to revise next quarter.
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