Glossary · Ad budget ops
Ad pacing
Ad pacing — also written "ads pacing" — is the discipline of controlling how fast advertising spend goes out, per channel or campaign, so it finishes a period on target instead of running out early or trailing behind. It describes the same mechanics as ad budget pacing; this phrasing just drops "budget."
Whether someone says "ad pacing," "ads pacing," or "ad budget pacing," they're asking the same question: is spend tracking toward the target, and by how much is it off. The comparison that answers it — actual spend against an expected run-rate — doesn't change with the phrasing.
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Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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