Always know where your ad budget stands — without living in a spreadsheet.
Caeros paces your daily spend, catches overspend before month-end, and reconciles the whole thing in minutes — so your budget is never a mystery, and never trapped in one person's head.
Built by someone who ran ~$1.7M/yr of ad spend by hand before building it.
Channel Overview
Sample dataToday's daily budget
$435
Facebook — Retargeting
The problem
Your budget system is a person, not a product
You guess at daily spend targets because nobody calculated them
Month-end reconciliation takes half a day in a spreadsheet
Stakeholders interrupt you constantly asking "where do we stand?"
One person built the sheet. Only they understand it.
One system that runs itself
Daily spend guesswork
Holiday-aware pacing, per campaign
Half-day month-end
Guided reconciliation in minutes
Stakeholders interrupting
Live dashboard anyone can read
One person holds knowledge
Full audit trail, anyone can operate
No forward visibility
Annual snapshot on demand
How it works
Set up once. Runs every month.
Three steps between you and knowing exactly where your budget stands — today, this month, and all year.
Configure your channels
Add your ad channels, products, categories, and regions. Set cadence rules (5-day or 7-day). Seed your holiday calendar. Managing multiple brands? Create separate businesses under one account and roll them up into a portfolio.
Enter budget allocations
Set monthly budgets per channel and campaign — as fixed dollars or a percentage of the channel total. Track lifetime campaigns alongside monthly ones. Spend flows in automatically from your connected platforms.
Get daily numbers
Caeros calculates holiday-aware, cadence-aware daily budgets for every campaign, surfaces one-click fixes when a channel drifts off pace, and lets you forecast what-if changes before you commit. Reconcile at month-end in minutes.
Facebook — Retargeting
Sample · $13,500 monthly budget
Daily budget
$435
Adjusted daily
$435
Active days
31
Holidays
0
The pacing engine
Daily budgets that actually make sense
Holiday-aware
Budgets automatically adjust when holidays reduce active days in a month.
5-day vs 7-day
Channels like LinkedIn run weekdays only. Caeros paces each channel by its actual cadence.
Adjusts mid-month
As spend comes in, daily targets recalculate to keep you on pace through month-end.
Tracks its own budget efficiency. Honestly.
Every time Caeros catches a channel pacing over budget, recovers underspent surplus, or surfaces a reallocation, it logs the decision with the dollar amount it was worth — straight from your own spend data.
Some months that adds up to real money against your $49 fee. Some months nothing needed saving, and the card reads $0 — we show you that too. We never estimate, and we never round up.
Budget Intelligence
This monthOverspend prevented
Projected overspend a pacing adjustment caught before month-end.
Surplus recovered
Underspend reallocated forward at reconciliation instead of vanishing.
Budget reallocated
Spend moved off channels that kept coming in under budget.
The real card, shown in a month where nothing needed saving. It always shows the fee — and an honest $0 when that's the truth.
Features
Everything your spreadsheet does. Without the spreadsheet.
Starting with the pacing, forecasting, and live intelligence a spreadsheet simply can't do.
Daily pacing engine
Holiday-aware, cadence-aware daily budgets per campaign — fixed dollar or percentage of channel. They recalculate as spend comes in, so you stay on pace to month-end.
Live budget intelligence
One-click fixes for over- and under-pacing channels and product-pool gaps. Insights refresh as new spend lands — and it logs what each decision was worth.
Guided reconciliation
Lock the month, compare actuals, recover surplus, and reallocate — done in minutes, not a half-day spreadsheet exercise.
Append-only ledger
Every budget change is a new entry. A full audit trail nothing overwrites, so you can always see what changed, when, and why.
Portfolio roll-ups
Manage many accounts under one parent and see consolidated budget, spend, and pace across the whole portfolio — then jump into any account.
Read-only by design
Caeros only ever reads spend dollars — never clicks, ROAS, or attribution, and never write-access to your campaigns. Less access means less risk.
Pricing
One simple plan
Everything Caeros does, one flat price. No percentage of your ad spend, no per-seat surprises — just the full platform. One overspend a spreadsheet missed costs more than a year of Caeros.
Full access
Every feature, every channel, every account. No tiers to decode.
No % of ad spend
Your price doesn't go up just because your budgets do.
Cancel anytime
No long-term contract — stay because Caeros earns it, and your rate won't go up while you're subscribed.
+ a one-time $25 setup — we configure your channels, cadence, and holidays with you. Live in an afternoon.
- ✓ Unlimited channels, products, and regions
- ✓ Daily pacing engine
- ✓ Live budget intelligence with one-click fixes
- ✓ Forecast what-if simulator
- ✓ Budget ledger with full audit trail
- ✓ Automatic spend sync from your platforms
- ✓ Month-end reconciliation
- ✓ Annual budget snapshot
- ✓ Multi-account portfolio roll-ups
- ✓ All current features — improvements included
Billed monthly; renews automatically until cancelled. Cancel anytime.
Stop being the system
You shouldn't be the thing that keeps your budget operations running. Caeros is. Get set up in minutes and always know where your budget stands.
$49/mo + one-time $25 setup · cancel anytime