Glossary · Ad budget ops
Daily budget floor
The daily budget floor is the recalculated daily spend a channel needs for the rest of the period to finish on target. As spend lands and the projection shifts, the floor adjusts — raising it if you are trailing, easing it if you are running hot.
Adjusting the daily floor early and gently beats a hard stop at the end. It keeps a channel on plan while keeping performance steadier than slamming the brakes at month-end.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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