Glossary · Ad budget ops
Cadence-aware pacing
Cadence-aware pacing weights the daily budget floor for how a channel actually spends rather than assuming a flat daily average. Some channels bill and deliver on a 5-day cadence, others 7; cadence-aware pacing reflects that instead of spreading spend evenly.
A flat daily average misreads channels that spend unevenly. Cadence-aware pacing produces a daily floor that matches real spending rhythm, so the projection stays accurate.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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