Glossary · Ad budget ops
Overspend prevention
Overspend prevention is catching a channel whose projected end-of-period spend exceeds its budget while there is still time to correct it cheaply. It relies on the run-rate projection and a trip-wire (commonly around 10% over) rather than waiting for the final total.
Overspend is a slow drift, not a shock. By the time a report shows the budget blown, the money is gone. Prevention means reacting to the projection mid-period, not the post-mortem.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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