Glossary · Ad budget ops

Month-to-date (MTD) pacing

Month-to-date (MTD) pacing measures actual spend from the first of the month through today against the expected pace for that same window. Expressed as a ratio, over 100% means you are ahead of an even spend; under 100% means you are behind.

MTD pacing is the mid-month read that tells you whether to act. It is a ratio, not a raw dollar figure — the point is direction and degree, not the total.

→ Guide: What is ad budget pacing?→ The Multi-Channel Ad Budget Pacing Playbook

Related terms

Expected paceAd budget pacingRun rate (burn rate)

Caeros does this for you.

Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.

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