Glossary · Ad budget ops
Expected pace
Expected pace is the level of spend you would expect at a given point in a period if you spent evenly toward the budget. If 40% of the month has elapsed, expected pace is roughly 40% of the budget. It is the baseline you compare actual spend against.
Expected pace is the simplest pacing benchmark — a straight line from zero to the full budget across the period. Actual spend above the line means you are burning faster than even; below means you are trailing.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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