Glossary · Ad budget ops

Holiday-aware pacing

Holiday-aware pacing adjusts the expected pace and daily floor around holidays and known demand shifts, rather than treating every day as equal. It prevents holiday spikes or lulls from being misread as a channel drifting over or under budget.

Without holiday awareness, a predictable spike looks like overspend and a predictable lull looks like underspend — triggering corrections that fight the calendar instead of the budget.

→ Guide: What is ad budget pacing?→ The Multi-Channel Ad Budget Pacing Playbook

Related terms

Cadence-aware pacingDaily budget floorAd budget pacing

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