Glossary · Ad budget ops
Month-end reconciliation
Month-end reconciliation is the close-out process for an ad budget: lock the month once final spend lands, compare actual spend to plan per channel, calculate the variance, and deliberately handle any surplus. It turns a messy month-end into a clean, repeatable record.
Reconciliation and pacing are two halves of one loop: pacing keeps the month on track, reconciliation closes it and sets up the next one. Done well, it recovers budget that would otherwise vanish.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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