Glossary · Ad budget ops
Append-only budget ledger
An append-only budget ledger records every budget change as a new entry rather than overwriting a cell. The current budget is the sum of all entries, and the full history of what changed, when, and why is always preserved.
Spreadsheets overwrite silently, so "why is this number what it is?" often has no answer. An append-only ledger makes every budget decision explainable and auditable — the difference between a guess and a record.
Caeros does this for you.
Pacing, overspend prevention, reconciliation, and an append-only ledger — for every channel, budget and spend only. $49/month, flat.
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